After reading this article in the Chronicle about branding and domain names, I decided to see what happened when I went to http://ncstate.edu/ and yep, sure enough, it goes to our university home page. And not just a redirect to http://www.ncsu.edu/ but rather it maintaints “ncstate.edu” in the address field. I can remember in the early or mid-1990’s when there was a specific effort on our campus to move away from “NCSU” and use “NC State” instead. It is good to see we already own the “ncstate.edu” domain. There is a group on campus working on branding and marketing for the campus. I wonder if this was a result of that group’s current work, or just some diligent individual who thought of this on their own awhile back.